Beauty, Hormones, and the O-Shot: A Modern Take on Perimenopause Care
The Beauty Cellar is a medspa that goes way beyond Botox—offering women cutting-edge tools for thriving through hormonal shifts.
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Beyond Botox: Linda Mashkabov, a family nurse practitioner, takes a whole-body approach to aging.
Lyubov Mashkabova, who goes by Linda, is a family nurse practitioner who opened her medspa during the COVID-19 pandemic. It started with a beautiful space in the basement of her Fresh Meadows home, which is how the clinic got its name: The Beauty Cellar. “I began by offering Botox and microneedling to friends and family, and then word spread,” she says. Eventually, she outgrew her basement space and relocated to spacious new digs in New Hyde Park in spring 2025.
As her clientele grew, Mashkabov noticed a trend: The women who came to see her wanted more than wrinkle fixes—they wanted to feel like themselves again. “As women were sitting in my chair getting their Botox done, they would confide in me about what they were experiencing: brain fog, irritability, low libido, or what their husbands were experiencing—and their doctors told them everything was normal,” she says. “‘There had to be a better way,’ I thought.”
The Power of Plasma
Shortly after, Mashkabov was introduced to the work of Charles Runels, MD, the inventor of all platelet-rich plasma (PRP) treatments. “We draw your blood, spin it through a centrifuge to get your plasma, which has healing properties,” she says. PRP is used for collagen production (often paired with microneedling) and hair growth and restoration. It can be injected into joints to regenerate tissue. “And now it’s being used to improve sexual health,” says Mashkabov. Called the O-Shot for women, the plasma is injected in the clitoris or vaginal wall and it significantly improves vaginal dryness and urinary incontinence while increasing sensitivity. For men, it’s called the P-Shot, and it can help with mild erectile dysfunction. It’s your own plasma. “There are no synthetic hormones or chemicals—just regeneration from within.” It’s long-lasting, too. On average, the O-Shot lasts a year to 18 months and costs around $1,800; the P-shot lasts about 12 months and costs $1,500.
Targeted Hormonal Relief
Mashkabov decided to delve even deeper into hormonal aging and took a course on hormone replacement therapy (HRT). Now the clinic offers HRT pellets, small implants placed under the skin that deliver estradiol (a form of estrogen) or testosterone to the body. The dosage is based on your specific lab results, as well as your lifestyle and symptoms. Mashkabov says she recently got the pellets herself at age 42. “We’re not waiting for things to go downhill. We can be proactive and prevent certain things from happening later on,” she says.
A lot of women are surprised to hear they need to supplement testosterone. “It’s a hormone associated with males,” says Mashabov. “But in females, it helps with libido, sleep, irritability, brain fog—you can even have joint pain and weight gain from low testosterone,” she says.
Depending on your lab results, the pellets last about four to five months for women and three to four months for men and cost between $600 and $1,000.
A Whole Body Approach
As a family nurse practitioner, Mashkabov's work goes well beyond aesthetics. “I’m always educating my patients—even something like a vitamin D deficiency can eventually contribute to a lot of issues like dementia, Alzheimer’s, joint pain, and sleep.” The Beauty Cellar offers vitamin D injections and IV drips. “I love all things IV and injections because you get a hundred percent of what you are being injected with, whereas pills have to pass through your gut and you’re only getting about 30% of what you’re taking.”
The Beauty Cellar is a one-stop spot that offers complete well-being care. Other services include weight-loss injections, lasers, Botox and fillers, laser hair removal, PRP treatments, including the Vampire Facial and PRP Hair Restoration, salmon sperm facials, Morpheus8 microneedling, and more.
“I love seeing my patients get results. I love seeing them happy and living their best life. That's really what we're here for—to help you live your best life.”
The new location is at 700 Jericho Turnpike in New Hyde Park. For appointments, call 516-224-3131. Follow them on Instagram at @thebeautycellar_ny.
About the expert:
Linda Mashkabov is an accomplished family nurse practitioner with a passion for aesthetics and enhancing the well-being of her patients. She obtained her nursing degree from Adelphi University, where she developed a strong foundation in patient care and compassion. Linda furthered her education by attending the FNP program at LIU Brooklyn, where she specializes in aesthetics and expands her scope of practice. Specializing in aesthetics, with a wealth of experience and training in various services such as Morpheus8, microneedling, PRP, O-Shot, P-Shot, sexual wellness, Botox, fillers, and more, she is passionate about the well-being of her patients. With a strong educational background and a commitment to ongoing learning, Linda strives to provide her patients with the latest and most effective treatments, helping them achieve their aesthetic goals and feel their absolute best.
