It’s beauty content exclusive to Long Island, from must-visit hair salons to innovative skin treatments at a spa near you. You’ll also find the latest news on trends and products. Plus, tips, tricks, and recommendations coming straight from Long Island-based beauty pros.
“How I Created This Look”
Makeup artist Lisa Marie tells us how she created this bride’s lit-from-within look.
The Local Trends on Our Radar
From beauty and fashion to wellness, here’s a look at what’s catching our eye across the island lately, like these cat-eye and chrome nails from Maria Ortiz.
15 Valentine’s Day Nails You’ll Love
We’re in love with these sweet nail designs from Long Island nail pros.
Brown Eyeliner — Not Just for Daytime Anymore
Softer than black but still impactful, brown eyeliner is becoming a go-to for glam looks that feel polished and wearable. Long Island makeup artists tell us how to wear it.
Fitness Trends to Watch for in 2026
According to Long Island fitness professionals, the next phase of fitness is shaping up to be smarter, more flexible, and far more focused on longevity than aesthetics.
Vintage Glass Nails Are Having a Moment
The translucent, light-catching manicure inspired by antique glass is gaining traction—and starting to show up in Long Island salons.
Holiday Trends for Hair, Nails, and Makeup
it’s officially sparkle-and-glam season. Whether you’re headed to a cozy dinner, an office party, or a full-on festive night out, Long Island pros show us the looks everyone’s wearing right now.
Last Call Fall Nails
Sneak in one last fall mani: Long Island nail pros share the chic, seasonal shades to wear before the festive designs take over.
5 Fall Beauty Trends to Try Right Now
Long Island beauty pros have been busy creating some of Fall’s biggest trends. From berry lips to short nails, here are five of our favorites.
10 Ways to Nail Halloween
Long Island nail pros are serving up festive nails that are more cool-girl Halloween than kitschy.
6 Tortoiseshell Nails for Fall
Tortoiseshell nails are a major fall trend, says celebrity nail pro and Pretty Local Advisory Board member Pattie Yankee. Check out the set she created for Priyanka Chopra, and see who else is doing it on the Long Island beauty scene.
Burgundy is the New Black
Burgundy is the new black. Fall’s hottest shade is everywhere this season—leather, bags, jewelry, nails, and more. Here’s how to wear it.
17 Fruity Nail Designs for Summer
Fruit-inspired nails are ripe on the Long Island beauty scene. Check out our handpicked selection.
Everyone’s Talking About PRX. Here’s Why.
The beauty world is buzzing about PRX, the “invisible peel” that’s said to tighten, tone, and lift the skin without needles, lasers, or downtime.
Now Trending: Butter Yellow Nails
Butter yellow is the shade of the moment. It’s been spotted everywhere from red carpets to the LI Beauty Scene. Check out some local yellow inspo.
TrendSPOTTING
Spotted on Long Island! Anything polka dot print is the must-wear trend this season. Here’s where to find it locally.
Spring Trend: Watercolor Floral Nails
Whimsical and ethereal watercolor floral nails are trending, says celebrity nail expert and advisory board member Pattie Yankee. See who is doing it on the Long Island beauty scene.
11 Floral Nail Ideas for Spring
Floral nails are in full bloom on the Long Island beauty scenes. Check out our handpicked selection.
Now Trending: Brown Mascara
Brown mascara is having a moment. Find out why we love the look and the best chocolate and espresso formulas to try.
14 Valentine’s Day Nail Ideas
We’re in love with these sweet nail designs from Long Island nail pros, like this set from celebrity nail pro Elle Gerstein.